How Vadzo Imaging serves Kiosks & Digital Signages?
Kiosks and Digital Signages are becoming very popular and are being widely installed for various purposes. Kiosks and Digital Signages are very interactive medium employed by various companies to get data from their prospective customer, to advertise their products to the public, to perform transaction for purchase or sales of commodity, and so on.
Vision systems are becoming a key component of kiosk or digital signage to enable the companies’ to get visual data pertaining to the behaviour of the audience, demographics of the region, commodity being transacted, etc and this feedback is used to make changes to the location, display, content, etc to improve the ROI.
This is where Vadzo Imaging and our engineering expertise plays a role. We have analysed the needs of this market and have aligned our camera portfolio to ensure the kiosks and digital signages are getting good quality images and videos that enables the algorithm to make the right decisions.
Digital Signages are widely utilized in Digital-Out-Of-Home advertising for marketing and business. Keeping track of the audience interest is very critical to ensure ROI from the digital signages. Vision systems are a used with the digital signages to enable the advertise to gather information on audience demographics, audience gaze time, audience interest towards the content and measure the audience engagement towards their content.
The vision systems focus on capturing the face of the audience and the data is used to analyse the facial reactions, track the pupil gaze angle, gaze time, etc. The cameras need to function is indoor as well as outdoor condition and be able to capture multiple faces in the same scene.
Vadzo Imaging, based on its experience and market analysis, believes that the following vision requirements would enhance the audience measurement capability.
Kiosks is a broad term. There are different types of kiosks such as Freestanding Kiosks, Transit Kiosks, Ticketing Kiosks, Self-Registration Kiosks, Lobby Kiosks, Documentation Kiosks, Countertop Kiosks, Interactive Retail Kiosks, and so on. Each of the Kiosks aims at interacting with people to enable them to fulfil a purchase, register for event, procure a ticket, apply for something, or access any services in their day-to-day life.
Vision systems enable the kiosk installers to capture the user who is interacting with it to access their services to understand the demographics, analyse the ease of use, gather data such as facial image or iris image or document scan required to avail the service, check for vandalism etc.
Vadzo Imaging, based on its experience and market analysis, believes that the following vision requirements would enhance the kiosks capabilities.
Vadzo Cameras for Kiosks & Digital Signages
Vadzo Imaging has designed and developed camera systems to serve the Imaging requirements for Kiosks and Digital Signages. We have camera systems ranging from 1MP to 13MP that cater to the imaging requirements demanded by application areas. Vadzo also supports customization to accommodate niche requirements such as electromechanical filter based lens holders, IR LED integration, dual-sensor integration on same board, and so on.